Dr. Seth Barnett
Professor | Behavioral Economist | Business Academic | Writer
ABOUT DR. BARNETT
I am a Professor of Business at Cisco College, where I have the privilege of teaching undergraduate business classes and contributing to developing new business degree paths and innovative courses.
My passion for understanding the nuances of business behavior drives my research and teaching. Staying curious about the continuous evolution of business academia keeps me engaged and inspired to bring fresh insights to my students and colleagues.
In addition to my academic endeavors, I am an avid writer. My work includes a best-selling business book, numerous published articles, and contributions to esteemed academic journals. Writing allows me to distill complex business concepts into accessible and engaging narratives, furthering my commitment to education and knowledge dissemination.
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DR. BARNETT'S RESEARCH INTEREST
Dr. Barnett’s research explores how behavioral economics and communication dynamics shape decision-making in business, with a particular emphasis on marketing, branding, and consumer behavior. Dr. Barnett examines how subtle cues, incentives, and choice architecture influence awareness, perception, and action in both consumer and organizational contexts. He is especially interested in real-world applications of behavioral strategy, ranging from marketing campaigns and customer experience design to workplace communication and managerial decision-making, and how these dynamics can be leveraged ethically to create value for both organizations and communities. His work integrates insights from economics, management, and communication studies to better understand how individuals and groups interpret information, respond to incentives, and make decisions in complex, modern business environments.​
