Research, writing, and communications are fundamental and fascinating practices that have guided the extent of my career. Taking raw material and then making it universally applicable is where I value my work. I have been a researcher and writer in many capacities for nearly 15 years including at the corporate level as well as in academia, research institutions, non-profits, government entities, and private practice.
Managing The Millennial Market
Sold in more than 10 countries, Managing the Millennial Market continues to be one of the top sources of information pertaining to the single largest generation of all time. This work brings together economics, philosophy, psychology, and business fundamentals to address a changing landscape and better prepare for future generations. In 2019, Managing the Millennial Market was listed as number 22 on "Books Every Business Owner Should Read".