Dr. Seth Barnett
Professor | Business Academic | Writer
ABOUT SETH
I am a Professor of Business at Cisco College, where I have the privilege of teaching undergraduate business classes and contributing to developing new business degree paths and innovative courses.
My passion for understanding the nuances of business behavior drives my research and teaching. Staying curious about the continuous evolution of business academia keeps me engaged and inspired to bring fresh insights to my students and colleagues.
In addition to my academic endeavors, I am an avid writer. My work includes a best-selling business book, numerous published articles, and contributions to esteemed academic journals. Writing allows me to distill complex business concepts into accessible and engaging narratives, furthering my commitment to education and knowledge dissemination.
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MANAGING THE MILLENNIAL MARKET
Sold in more than 10 countries, Managing the Millennial Market continues to be one of the top sources of information pertaining to the single largest generation of all time. This work brings together economics, philosophy, psychology, and business fundamentals to address a changing landscape and better prepare for future generations.
In 2019, Managing the Millennial Market was listed as number 22 on "Books Every Business Owner Should Read".