Harley-Davidson, long a symbol of American freedom and identity, is struggling as its traditional customer base ages, motorcycle sales decline, and younger consumers fail to embrace the brand at the same rate. It argues that despite Harley-Davidson’s extraordinary brand recognition and cultural legacy, the company must find a way to make that heritage relevant to a new generation while addressing declining sales, affordability concerns, and a rapidly changing motorcycle market.

​

Newsweek

Supply chain and logistics have been headline news for the past couple of years and their necessity in the increasingly globalized economy is unmatched. 

​

Newsweek Costa Rica

As the domestic economy continues to grow and global trade reaches pre-pandemic levels, the return to relative normal business operations appears to be happening sooner than some would have predicted.

​

Edge Magazine

The integration of a diversity and inclusion strategy into an organization not only allows the workforce to be more diverse but also creates a source of innovation for marketplace connectivity.

​

Edge Magazine

Stability is at the core of the market outlook in 2021, both from within the industry, but also for the greater economy. This comes despite the continued turbulence of the pandemic.

​

Edge Magazine

An industry should be valued based on its ability to adhere to the challenges of the market, regardless of what those challenges might be. But to create the reality in our ability to overcome, we must first believe that we can.

​

Edge Magazine

During the month of March 2020, toilet paper was the most valuable consumer item in our country. Many of us probably experienced an in-store shortage of this product. At one point, a package of toilet paper was even worth more than a barrel of crude oil, the number one commodity in our world for decades. Similar situations occurred for items like hand sanitizer, sanitizing wipes, and disposable gloves.

But why did this happen – and was there even an actual shortage?

​

Edge Magazine

One of the most significant challenges facing the global business community is the slow adoption rate of technology as a business tool. In fact, it can be argued that those who do not embrace digital as a means of business operation will fall significantly behind competition. 

​

Edge Magazine

As we progress into a more globalized world that continues to demand more of products in the marketplace, the promotional products industry is not free of the scrutiny of regulation, product responsibility and social compliance.

​

Product Media Magazine (UK)